Y.L. Betty Chang
  • About Me
  • Resume
  • Projects
  • Publications
  • Awards
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Welcome Travellers!

My Journey
Growing up, I have always been intrigued by why my smart and capable parents have trouble with electronics, from computers to steamers. This curiosity eventually led me to complete a PhD in human factors. Currently, I am a Sr. Design Researcher at TD Bank Group.


I am interested in empowering users through technologies that work for them in real-life settings, and I love leveraging my UX expertise for social good.

My PhD work investigated how to design interfaces so people can collaborate more easily while play digital tabletop board games (imagine a table’s surface is entirely a touch screen). I challenge you to tell me about a PhD topic that is more fun than this!

Since then, I have worked in finance, education, healthcare, and non-profit. Connect with me to chat about UX, board games, no-knead bread, my crazy travel stories in Italy, event coordination (especially weddings!), and volunteering with children.

Connect
Feel free to message me, connect with me on LinkedIn, or check out my resume.

Summary of Skills
  • 14 years of industry and academic UX research experience, e.g., finance, healthcare, education, gaming, & non-profit
  • Informed north star visions for senior leaders by leading strategic research in AI, investing, and contact center
  • Shaped product roadmaps and informed decision making through conducting generative and evaluative research and managing research roadmap
  • Demonstrated communication and collaboration skill by working with cross-functional teams in agile environment to champion for human-centered decisions 
  • Research skills: contextual inquiry, co-creation, interview, survey, usability testing, card sorting, thematic analysis, video coding, ANOVA, and reporting
  • Programming and software: Java, FigJam, SPSS, GIMP, Premiere Elements, Survey Monkey, and Qualtrics
Y.L. Betty Chang
Email - LinkedIn - Resume
  • About Me
  • Resume
  • Projects
  • Publications
  • Awards